The omnichannel shopper has arrived in force

Omnichannel is the ability for a consumer to interact with businesses in the broadest, easiest and most convenient ways possible. That includes in person, at home, with handheld devices and any other way in which brands and people connect. 

A recent Harvard Business Review survey of 46,000 shoppers found that only 7% shopped exclusively online, 20% were in-store only shoppers, and 73% of customers moved across multiple channels – proving the significance and importance of omnichannel retailing. 

Our research with our Millennial and Zillennial Juries suggests consumers want to retain online shopping and local community shopping - is your business serving all the relevant channels? Can your customers switch from your website to social media, to in-store while comparing prices online, and getting instant gratification coupled with the best deals available?