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Posts tagged omnichannel shopper

The omnichannel shopper has arrived in force

The omnichannel shopper has arrived in force

InspirationEmma Victor-SmithDecember 16, 2021omnichannel shopper

follow the leaders

Feta demand spikes due to TikTok (no, really!)⁣
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In early January #fetapasta began gaining popularity on TikTok. Super easy, it is feta, baked with tomatoes, chilli’s, garlic and olive oil, resulting in a super creamy pasta sauce. With 60 mill

Very interesting….in a surprising discovery, researchers found that shoppers were more likely to buy wonky produce labeled as 'ugly' than wonky produce left unlabeled or called ‘imperfect’.⁣
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There’s a psychological aspect t

Rob caught up with two of our Industry’s leading thinkers in food and drink innovation to see what they thought about product and service development amidst a lockdown: Jamie Williams, Managing Partner at London Ad agency @isobelcreative and To

Following the stories of the women featured on @women_in_food_industry is always inspirational, and ahead of #InternationalWomensDay we urge you to give them a follow! ⁣
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Just spotted this on their feed, which is a great way to support female and im

The last year of disruption has brought about significant changes to the way we all go about our lives.⁣
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Smart businesses and brands have taken this time to review their core purpose and adapt it to the new consumer needs that have evolved.⁣
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What’s a Zillennial, and why should business Leaders care🧐? Swipe 👉🏼!

It’s starting to feel like Leaders can dare to think about gaining greater access to their customers, colleagues and consumers.⁣⁣
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The new edition of The Alternative Inbox is sent out today. In it, we cover how crucial it is to&nbsp

Ten words you need to know in 2021, according to @wunthompsonuk:⁣
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🥙The Metaverse: An immersive, shared virtual environment that converges multiple realities (augmented, virtual, physical) for a place to gather, socialise and work.⁣
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😌Digital nut

We are seeing some positive news for the Food and Drink Industry as a new caring pragmatism emerges from a new generation of consumers:⁣
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• Younger consumers (26-18) feel that the choice and quality of food and drink on offer in UK is high and

Our founder Rob remembers how many CEOs used to dismiss the need to understand more about the specific needs of a consumer cohort called Millennials when we first launched our Millennial Jury back in 2015.⁣⁣
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6 years later and having recorded about

Trend predictions covering meat alternatives and low-to-no, the Climatarian Diet or Climate-Smart Food (as our client @verisstrat has been predicting for a while), cutting carbon and plastic packaging - read more in the link in our bio via Food Navig

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