Different Thinking for Different Times
2020 saw the acceleration of several powerful consumer trends that had been building for some time prior to the arrival of the virus. With such a significant upheaval to established routines and patterns of consumption it was inevitable that new consumer needs emerged and took root, driven by the increasing impact of younger consumer generations .
2021 represents our 10th anniversary year and as part of this special 12 month period we will be revisiting the monthly Director’s 1 Pagers we used to send out in the early days to our senior network. These have evolved slightly (they are now 3-5 minute reads based around 5 key points) and have been rechristened The Alternative Inbox - “different thinking for different times”.
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