Zillennial Jury Insight from a new generation of consumers
We are seeing some positive news for the Food and Drink Industry as a new caring pragmatism emerges from a new generation of consumers.
Younger consumers (26-18) feel that the choice and quality of food and drink on offer in UK is high and they have really enjoyed discovering new and local options in lockdown.
They are not loyal to any one supermarket chain, but have inherent trust in the food and drink brands that they like.
They will continue to be price sensitive in their retail shopping but not when they eat out (which they are really looking forward to experiencing again soon).
They are committed to playing a leading role in helping reshape society to become more caring, less wasteful and hopefully a more efficient place.
It’s impressive to hear this important cohort articulate their beliefs and vision for the next 10 years. It’s never been a better time for brands and companies to realign their propositions to a new and evolved set of consumer needs.
SOURCE: The Zillennial Jury February 2021
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