2020 saw the acceleration of several powerful consumer trends that had been building for some time prior to the arrival of the virus. With such a significant upheaval to established routines and patterns of consumption it was inevitable that new consumer needs emerged and took root, driven by the increasing impact of younger consumer generations.
In January’s edition of “The Alternative Inbox” we highlighted 5 alternative focus areas to drive a positive outward facing strategy in this evolved times.
In the coming months we will also be covering big themes like:
How important is convenience and ease now to consumers?
How will packaging change in the 20s
Simplifying and gaining value from digital selling
Food industry and the environment-the big 5 steps for the decade
The new rules of category management
New generational consumer needs-rise of Zillennials.
2021 represents our 10th anniversary year and as part of this special 12 month period we will be revisiting the monthly Director’s 1 Pagers we used to send out in the early days to our senior network. These have evolved slightly (they are now 3-5 minute reads based around 5 key points) and have been rechristened The Alternative Inbox - “different thinking for different times”.
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