Low and no alcohol trend

Visionise Low and No.png

The demand for “grown up” low and no alcohol drinks has soared. In lockdown one, cocktail hour was a must - in lockdown 3, the time of year and the mood is perhaps a bit different. 

Low / No alcohol is the fastest growing drinks category – tapping into the growing teetotal trend amongst 18-24 year olds. Seedlip was the game changer and became the poster brand for Low/ No and, launched one of our favourites - Aecorn Apéritifs its range of non-alcoholic aperitifs (try it mixed with soda or sparkling water). According to a new study by Alcohol Change UK, over 6.5million are taking part in Dry January this year, 2.6 million more than last year. 

We think the magic of Low and No Alcohol lies in the belief that a drink can be special even if it isn't alcoholic. The process of making the drink, the end of the day chat yet cutting back on calories and getting better sleep – we can see why these brands are taking off. 

According to a YouGov survey, 28% of  younger Britons between 18 and 24 are most likely to be drinking less when compared to the other age groups.

Every year this category gets more exciting, as new entrants to the field bring out interesting innovations and the standard of the offering goes up across the board. Whether it’s alcohol free beer, wine or spirits, the choice is impressive.

Waitrose in their Food and Drink Report 2021 said: “Around 18% of us plan to continue trying more low-alcohol or alcohol-free drinks or 'mocktails' to reduce alcohol consumption, rising to a third of all 18-24 year-olds.”

Other brands we like:

Emma Victor-Smith