The food industry pulls together to alleviate food poverty
Already 400,000 children go hungry in London. That’s just London, and that’s not including adults. The scale of food poverty and poverty is catastrophic in the UK, among the highest in Europe, and with Christmas round the corner is extremely stressful for many. Millions are struggling to access the food they need. Support is needed on a huge scale.
The food industry has come together to ease food insecurity this winter and beyond, in many ways. We all knew Fareshare and The Trussell Trust was important but nobody knew how vital they would be this year - the demand has increased by 70% in this second lockdown. It’s worth pointing out that the government has just created a new £16m winter grant for at least 4000 charities through Fareshare.
What we’ve seen:
Warburtons just launched their first clothing item - crumpet slippers - the profits go to Fareshare
Coop recently reached a 5.7m meal milestone
FIGHT supplements have dedicated profits equivalent to 100,000 meals next year
Waitrose is offering shoppers a chance to match-funded “Donate a Plate” when using their Deliveroo service
Tesco ran their long life product drive in November, topping up donation with an extra 20% cash
The Waitrose and John Lewis Christmas advert asks shoppers to Give a Little Love, as part of their campaign to support Fareshare and Homestart. Not only that but the ad was produced thoughtfully, giving different production teams sections to support them in a difficult year. The instore execution is excellent also
Morrison’s won social media praise for the simple yet hugely effective idea of placing prepared food bags for food banks at the tills ready for shoppers to add to their baskets
Asda is cooking free meals for kids in their cafes and donating 1 million meals through instore donations and their community champions
With the help of Sainsbury’s customers, their ‘Help Brighten a Million Christmases’ campaign could help to feed up to 32 million people this Christmas
Outside of retail, we see McDonalds supporting Fareshare on top of their already huge support until April, and the owner of The Ivy group Richard Caring will hand out 80k meals to childre
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