Is browsing what you enjoy most about shopping?
With shopping restrictions now in place as a result of Covid-19 – things like social distancing, closed changing rooms, intense cleaning procedures, the inability for multiple customers to touch the same things consecutively – the future of browsing could be in jeopardy.
A study shows that browsing forms an aspect of our personality - people fantasised as they browsed – like playing a kind of make-believe. And for some recreational shopping enthusiasts, browsing is a “central facet of life… that transcends enjoyment and other dimensions of leisure”.
We predict retailers will devise ingenious ways we can browse, from online experiential events through to more sophisticated window displays.
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