Accelerating trends

We’re seeing rapid growth of local and community food engagement and the mass move to takeaway and e-commerce over the last year; all big trends pre-Covid. 

But the underlying consumer behavioural shifts from the global pandemic are likely to be deeper, have a greater breadth of influence and be more permanent. 

Some of the key issues facing the Industry 

  • Acceleration of the omnichannel shopper

  • Ongoing Brexit challenges to supply chains

  • Retailers fighting Covid inflated like-for-likes 

  • Vacuum on product Innovation

  • Skills shortage

  • Increasing focus on ESG leading to COP 26

  • Growth of British food brands 

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InspirationEmma Victor-SmithNew landscape