Social media is still an untapped opportunity for food brands and manufacturers.
Social media, in all its guises, is still an untapped opportunity for food brands and manufacturers.
84% of millennials say they don't trust traditional advertising (Hubspot 2020). Disruptive technologies will support this move into micro-targeted digital marketing, such as AI, Virtual Reality, and overall digital transformation journeys.
There are targeted, cost-effective ways for own-label manufacturers and brands to reach defined shopper groups using the tech available right now, from brand awareness through to ways to drive sales and trial using online coupons.
Some of the other top 2020 Social Media Trends that we see being important:
#digitaldetox: social media wellness will be an essential part of consumer engagement. "This isn't a crisis - people aren't moving away from social media, just learning to manage their time on it more effectively."
Augmented reality and virtual reality: The rollout of this tech has been paused due to Covid-19 we suspect, as it is about brand building environments. The trend was growing ahead of other trends pre-pandemic.
Generation Z will only engage if you pivot your strategy: businesses should already be optimising Social Media Advertising (SMA) and Search Engine Advertising (SEA) and keeping an eye on upcoming tech innovation
User-Generated Content comes from your community. It is never too late to start encouraging this and weaving it into your content strategy.
TikTok may be more important than you think BUT best to think about what you are trying to achieve and how best to tell that story. That said, the blog post with the most visits on our website is whether a brand should try it. "People are no longer looking for large communities, but the relevant ones. Less noise, more genuine engagement."
Artificial intelligence used to be feared – now it is one of the most discussed trends online. "People are now seeing the potential AI can bring to the table, handling tasks that humans can't, freeing up people to focus on the jobs machines can't do." The use of chatbots is one of the easiest ways to think about how it can help your business. 24-hour customer service support. We love how German Rail used AI to increase sales, see the case study at Contagious.
Influencer marketing will go small to go big. Where brands may have spent their budget with one or two influencers with large followings, spreading this budget with many nano and micro is more effective. People like to be influenced by people, there are many "bubbles" of interests to tap into, and it limits the risk.
Your digital transformation journey needs to start now – if it hasn't already. Read the full report from Hubspot here