Candid and unfettered thinking about big Industry issues
Articles written for Senior leaders to help provoke and stimulate
debate about important Industry issues
Harnessing the Power of the Consumer Value Equation
What are your customers really weighing up when they choose you or walk away?
Clash of the Cohorts: Who Really Holds the Power?
The battle between Xoomers (50-65) and Zillennials (20-30) is reshaping the food industry.
