Food & Drink in Focus: Appetite Shifts, Price Shocks & Recalibrating for 2026.
Rob and David are back with another Food & Drink in Focus deep dive - unpacking the disruptive forces reshaping the food and drink industry right now.
From the rapid rise of GLP-1 medicines and their early impact on grocery baskets, snacking, alcohol and food-to-go, to the escalating pressures of HFSS regulation on the Christmas period, they explore how shifting appetite, behaviour and policy are converging to change what and how people buy.
They also dig into the consumer confusion around soaring food prices , with orange juice as the perfect case study, and examine what today’s value equation really looks like as households trade off quality, convenience and ethics in favour of monetary value.
With grounded insight and decades of commercial experience, Rob and David discuss how brands should respond, where innovation will come from, and why recalibrating strategy - not endlessly “resetting” - will define the leaders that stay relevant in fast-moving markets.
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